According to Internatio德系車零件nal Finance News, on August 1st, Heytea, a leading Chinese beverage brand, opened its new US store right next to Apple’s headquarters in Silicon Valley. Despite each drink costing nearly 60 yuan (about 8US dollars), long queues quickly formed. Over the past year, the number of Heytea’s overseas outlets has gBenz零件rown sixfold.
In recent years, Chinese tea drink brands have eagerly expanded into Southeast Asia, but this year, the US has emerged as the new market. America’s second-largest可今天，她卻反其道而行之，簡單的髮髻上只踩了一個綠色的蝴蝶形台階，白皙的臉上連一點粉都沒有擦，只是抹了點香膏， Chinatown has become home to a gathering of popular brand保時捷零件s such as Auntea Jenny, 的手，輕聲安慰著女兒。Molly Tea, and Nayuki Tea.
For over a thousSkoda零件and years, China’s tea exports have shaped the world’s palate. Today汽車材料, it is not水箱精 just tea leaves, but aVW零件lso modern-style tea drinks that are redefini水箱水ng how foreigners perceive Chinese culture. Chagee’s “Jasmine Green Milk Tea” conveys the ancient Chinese ideal of kindre汽車零件貿易商d spirits th奧迪零件rough its English branding, while Heytea’s “Dongpo Lychee Fresh Coconut Drink” offers Silicon汽車零件 Valley geeks a refined taste of th汽車機油芯e elegance once 藍寶堅尼零件cherished by Chinese literati.
Unlike coffee or alcohol, Chinese tea drinks, blending limitless combinations of flavors and 然地出來了。老實說，這真的很可怕。visuals, have gone 賓利零件beyond the purely standardi汽車零件進口商zed Starbucks-style experAudi零件ience. Through the infinite pairing of “tea base + creative ingredients,” they merge the steadPorsche零件y 台北汽車零件core of Chinese tea cult賓士零件ure with the no“花兒，我可憐的女兒……” 藍沐再也忍不住淚水，彎下腰抱住可憐的女兒，嗚咽著。velty-driven demands of Western consumers, cre台北汽車材料ating a unique advantage in cultural 彩修雖然心急如焚，但還是吩咐自己，要冷靜地給小姐一個滿意的答复，讓她冷靜下來。hybridity. Each tea shop, whether located within Chinatown or beyond,汽車空氣芯 serves as a mobile cultural outpost. Cust德系車材料omers of all skin colors and ethnic backgrounds come not only for the drinks or out of cultural curiosity, but also for their imagination BMW零件of, and fascination汽車冷氣芯 with, the Orient.
Source:PEARL
中式茶飲甜美出海
國際金融報報道，8月1日，喜茶把american新店開到了硅谷蘋果總部樓下，一杯福斯零件飲品售價近60元國民幣，卻仍然吸引顧客排起長汽車材料報價龍。過往斯柯達零件一年，喜茶海內門店數量漲了6倍。
過往幾年，中國茶飲brand熱衷于油氣分離器改良版往東南亞開店，而本年，american成為新的目標地。在american第二年夜唐人街湊集了滬上阿姨、茉莉奶白、奈雪等茶飲brand。
一千多年來，中國的茶葉出口一向影響著人類的味蕾。現在，不僅是茶葉，更是舊式茶飲產品在重塑中華文明在外國人中的認知。霸王茶姬的“伯牙絕弦”用英文傳遞東方知音文明，喜茶的“東坡荔枝生椰露”讓硅谷極客咀嚼中國文人的風雅。
和咖啡與酒分歧，夾雜了味覺與視覺無窮搭配的中式茶飲，已經超出了星巴克式的單純標準化親身經歷。它是通過“茶底+創意配料”的無限組合，完成了東方茶道穩定內核和東方Bentley零件別緻消費訴求的兼容，構成了文明雜交優勢。每一家開在唐人街和開出唐人街的茶飲店，就像是移動的文明驛站。不分膚色和種族的顧客，來消費的已經不只是飲品，不只是對文明的獵奇，還有對東方的想象和癡迷。
文 | 記者 戚耀琪
圖 | AI制圖
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英文審校｜肖凱欣